Shein’s ultra-fast fashion keeps its pulse on what flips fast—here’s what’s flying off virtual shelves in recent months, based on data from Diffshop and trend-spotting from sources like El País:
Beauty Essentials & Tools
SHEGLAM Color Bloom Liquid Blush (Devoted, Float On, Hush Hush)These shades of lightweight, long-wear gel cream blush are dominating makeup carts. For instance, “Devoted” alone saw a 42% month-over-month boost in both units sold (31K) and revenue ($156K).
Eyelash Growth Serum / Transparent MascaraA waterproof lash serum that doubles as mascara is gaining traction—sales rose 344% month-over-month (31K units sold, ~$59K revenue).
Fashion Staples & Loungewear
EZwear Solid Color Knitted Bodycon DressCozy-chic is in—this simple yet stylish knit bodycon dress recorded a 254% jump in sales (~31K units), yielding ~$242K in revenue.Cute Cat Bow Tie Strap Camisole Top (Women’s Sleepwear)Adorable meets comfy: this cat-themed camisole is trending with a 158% sales bump (~29K units, ~$89K revenue).Floating Y2K-Inspired Knitted Square-Neck T-ShirtNostalgia sells: this square-neck style saw a 147% increase in sales (~28K units), generating ~$172K.
Everyday Tools & Accessories
Magnetic Phone Case with Lens Protector (MagSafe Compatible)Techy and practical, this protective case for iPhone 16 series grew 334% in sales (~30K units, ~$71K revenue).20-Piece Makeup Brush SetAffordable beauty basics are hot—this brush kit jumped 184% in sales (~29K units, ~$113K revenue).Ultra-Fine Continuous Spray Bottle (200 ml)Whether for hair, plants, or cleaning, this multipurpose mister grew 107% in demand (~29K units).Gold-Tone Clip-On EarringsTrendy and budget-friendly jewelry that earned a 83% sales increase (~29K units, ~$61K revenue).
Shein’s Occasion-Worthy Lines: Anewsta, Ontre, Motf
According to El País, Shein’s own sub-labels are making waves for inclusive fashion—Anewsta’s romantic 3D-embroidered dresses, Ontre’s dramatic asymmetrical cuts, and Motf’s vibrant graduation-ready looks are all turning heads. Prints like florals, bold colors, and statement fabrics are key highlights. El País
Why These Trends Are Taking Off
Fast, Affordable, AND Stylish: From makeup must-haves to trendy Y2K fashion, Shein delivers what’s visible and viral—at prices that make impulse buying easy.Social Media FOD (Fear Of Dressing Outdated): Whether it’s cami tops or makeup kits, Shein items match what’s trending on TikTok and Instagram.Function Meets Fashion: Practical items like spray bottles and phone cases resonate just as well as cut-out dresses.Inclusive Micro-Collections: Anewsta, Ontre, Motf—they offer on-trend, body-positive styles for events, making fashion feel personal and exciting.
Final Thoughts
Shein’s trending items reflect a mix of affordability, trend-savvy design, and broad appeal—whether you’re shopping for self-expression or utility. Beauty, comfort, flair, and everyday tools are all in high demand—a snapshot of where micro-trends meet mass consumption.
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